The Story Behind Execuluxe

Execuluxe was born out of necessity and a little pain.

While on a national tour for her insurance company, our founder and designer, Jessi Park, faced an unexpected challenge: shoulder surgery. Lugging heavy, awkward bags from the airport to the stage was no longer an option. But the market didn’t offer anything that was both stylish and functional enough for the modern professional woman.

So, she designed one herself.

Out of this need came the Execuluxe Rollerbrief, a sleek, sophisticated solution that blends elegance with practicality. The patented removable trolley system was a game changer, allowing women to roll their bag through the airport or office, then remove the wheels when they wanted a classic shoulder-carry look. Lightweight, organized, and fashion-forward, it was everything she couldn’t find on the market.

Every detail of Execuluxe tells a story:

• The Rila is named after a street she grew up on — a nod to the roots that shaped her.
• The Emerson pays tribute to another place she once called home.
• The Coraline, with its playful yet practical design, was inspired by her daughter’s favorite childhood movie.

Even the colorways carry meaning.

• Sienna Snake was crafted to pair seamlessly with both black and brown workwear for the woman whose style is as versatile as her schedule.
• Yale Blue & Chiffon channels the serenity of the ocean — calm, powerful, and ever-inspiring.
• And our palette as a whole was designed to reflect you — whether you love neutral tones or bold statement pieces, there’s something in the collection to match your style.

At Execuluxe, we believe your workbag should support your goals, reflect your professionalism, and make you feel confident, without compromising comfort.

Because doing it all shouldn’t mean carrying it all.